An affordable option for those in the startup phase. You're focused on your business and new customers - let us handle the editing and tech.
4 Videos per month
You're established, but still growing. You need systems for your business to succeed and we provide those for you.
4 Videos per month
You got this. Business is cruising along, but you want to try your hand at video, or you want someone to take your existing videos to the next level.
4 Videos per month
* Initial Fee of $997 includes YouTube channel setup, training/strategy around YouTube content creation and training you to capture fabulous video with your smartphone.
YouTube is the second most popular search engine - and it's where people are going to connect with Subject Matter Experts to solve their problems. We live in a time where it's easy for the public to access top experts in any field from anywhere in the world. But most people are just looking for the expert - YouTube can help you become the expert!
YouTube is one of the most powerful and complex social media platforms currently available. Most people aren't using 5% of the power of YouTube. But to unlock that extra power, you need technical expertise like video editing and SEO optimization. These are task that will take you away from your core mission.
The basic package is good for someone on a limited budget who still wants to incorporate YouTube into their business. We will train you and set up your YouTube channel, then you'll do the recording and send the raw video files to us through a secure website. We will edit your content to create up to four professional videos per month. We will then upload them on a weekly basis to your YouTube channel and optimize them for discovery. Optimization includes things like SEO optimized titles, tags, descriptions, end screens and clickable links to your website.
The Intermediate package is great if you want to really grow your YouTube presence most effectively. We throw all our tactics at your videos. Great thumbnail images that attract clicks, Out-takes (or comedy clips / bloopers) at the end of your video to encourage your users to watch until the end and build a stronger personal connection with your viewers, background music to add another level of professionalism to your videos, a monthly 30 minute call with Brighton to talk about what's working well and how to adjust your content to maximize reach, and we will add a small advertising budget to get your videos in front of your target audience more quickly.
The Advanced package is perfect if you want to be as hands-off as possible. This is great if you already have a social media team that we can work with to promote your videos on additional platforms like Facebook or LinkedIn. In this package, we'll provide custom background music composed just for your brand, we'll create a blog post for your team to post to your website for each video, we will increase the advertising budget and we'll create a monthly progress report to show the performance of your YouTube channel
We recommend 3-5 minute videos for YouTube, and we will edit up to 7 minute videos on the basic plan, 9 minutes for the Intermediate and 11 minutes for Advanced (and we are pretty flexible with Intermediate and Advanced clients'.) We also limit the amount of raw footage you can send to 20 minutes, 30 minutes or 45 minutes depending on the plan.
Brighton is the only person doing this type of work for coaches, authors and speakers. Most consultants with expertise in YouTube are working for big brands or celebrities. But Brighton isn't jazzed by corporations - he's jazzed by helpers - heart centered coaches who want to spread their positive message. My goal is for my client's messages to reach two million people in the next five years.