Make the content your audience will love

Have you been investing time and effort into making YouTube videos, but you don’t seem to be getting the results you desire?

It might be because of bad SEO, but you might also be creating the wrong content for your audience.

In this video, I’m going to show you how you can create great content by mapping out these three things: purpose, target audience and value.

 

When it comes to creating content, I don’t just sit in front of the camera and talk about whatever comes to mind. I have a Google Doc where I list my ideas and pick a few to work on.

This is where purpose, target audience and value come in.

 

PURPOSE

Do you want them to subscribe to your channel, or call you if they need your services? Do you want them to share your video with their friends?

This answers the question, “What do you get from the viewer?” Before you start anything, you should be clear about what you want to accomplish.

 

TARGET AUDIENCE

If you’re a plumber, your target audience are homeowners with plumbing problems. If you’re a business coach, then your target market could be new entrepreneurs who want to accelerate their business growth.

Your target audience are your viewers who can deliver on your purpose. They have the problem your service can solve.

 

VALUE

Do you know why giving away your knowledge for free is a good practice? Because it builds trust, and trust is important when it comes to building relationships with your potential clients.

Continuing with the plumber example, you can give value by creating videos that show different ways on how to unclog a sink. Not only does it position you as an expert; it also shows that you know what you’re doing, and people are more likely to hire you because of it.

 

Are you ready to implement these three things into your content strategy? If you have any questions, let me know in the comments below or you can schedule a consultation call with me.

 

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