Scripting Your Video Headshot / About Page Video

The “about” page is the most undervalued page on your website. It’s so often neglected, but is vital to closing more deals. This is especially true for coaches and speakers, but also applies to things where you’re selling widgets. People buy from those they know, like and trust.

Consider this common way that people experience a website:

  1. Someone Googles a problem they are experiencing.
  2. Your blog shows up as a result on Google, and they visit your blog.
  3. If they like your blog post, they visit your homepage to see if you can help them further. They may visit your services page too.
  4. Once they are convinced you can solve their problem, they want to know if they like / trust you
  5. At that point, they go to your About page.

People on your About page are in the evaluation phase of the purchase – and it’s important for your about page to give them the information and emotion they need to move forward. I suggest to my clients that their about page should make people love or hate them. If your story resonates with a potential client, your long term relationship is bound to be more productive. If they hire you based solely on your low cost, they are more likely to be a problem client.

Here are my final thoughts on an “about page” video:
1) People do business with people they “know, like and trust.” Your video should help people put themselves in one of two camps: “like” or “don’t like.” (getting your non-fans to go away is just as important as getting your fans to love you.)
2) The About Me video should be inspirational and get to your “personal why” or your philosophy. What motivates you to do what you do?
3) The best videos tell a story. Who are you? What was the problem you encountered (the problem that you now solve for clients)? How did you get over it? How do you guide others to do the same now?
4) Be sure to mention the solution you provide or the results your clients are seeing (in a general way – not details.)
5) The video is your story, but your audience needs to be able to step into your shoes or feel like it’s about them.
6) It should end with a Call to Action. Ex: Check out my website, join my mailing list, schedule your first visit…

How to copy comments from Frame.io

I use Frame.io to work collaboratively with my clients. Both me and my client can upload video to the site for comments. It’s an amazing tool for commenting on video drafts. But what about cutting and pasting the comments from Frame.io to a different document? Frame makes it easy, but hides this function beneath a little arrow.

Screenshot of Frame.io

When you are viewing a video, click the down arrow at the top of the comments

You’ll get a number of choices. I prefer to “Download as File” and then choose a txt file.

The Copy function seems to only work to cut and paste comments from one Frame.io video to another. It’s not copied to the clipboard to paste into other applications. But you can copy and paste from the txt file if you’d like.

Podcast Interview: Star Coaches

I’m excited to share my interview from the STaR Coach Show with Meg Rentschler.

The STaR Coach Show was created for professional coaches.   Whether you are an Executive Coach, a Life Coach, a Business Coach or perhaps considering whether you would like to become a coach the show was created for you.

STaR Coaches is all about sharing Strategies, Tools and Resources about the field of coaching. I share tips and strategies that coaches are using to grow their audience and business using YouTube. Listen to the episode on the STaR Coach Show website.

And you can grab the guide I mention in the episode below too.

Button to download the checklist

 

 

 

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