YouTube Content Strategy: 3 Types of Videos

If you’re looking to build a strong presence on YouTube, I recommend that you follow the content formula that YouTube calls “Hero, Hub, and Hygiene” when planning your videos.

Today I’m going to explain this YouTube content strategy so you can create the right content and have a successful channel. I want to credit Derral Eves for pointing this out and setting me on the right path to success.

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Best Teleprompter App for iPad – PromptSmart

Teleprompters are great for reading your script without looking like you’re reading your script. Teleprompters are actually affordable now because of the iPad, but it won’t work unless you have a teleprompter app.

In this video, I’m going to talk about an app called PromptSmart, its features, and why I consider it the best teleprompter app for iPad.

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Find a list of all your YouTube videos

If you’ve been posting videos to YouTube, but you haven’t been using Creator Studio, you’re missing out. This tool is great for video creators – including accessing a list of all your videos.

Start by logging into YouTube so that your avatar shows up in the upper right corner (right next to the upload arrow that you’ve already been using.)

  1. Click on your Avatar
  2. Click on Creator Studio
  3. Click on Videos

Screen Capture from YouTube


You’ll see a list of all your videos – public, unlisted, private and scheduled. From this screen, you can see how many views, comments and likes a video has, and edit your video (title, tag, description, thumbnail, etc.)


Downloading a Video from is a great tool for collaborating on video production. If you are happy with the video on Frame, you can download it by clicking the three dots in the upper right, then download, then choosing a size (I suggest the top option for size.) This will download the mov file to your hard drive (probably downloads folder.) In Chrome, the file can be seen downloading in the lower left and you can click the down arrow to show the file.

Here’s how it works:


animation of download instructions

How to Read a Script While Looking Into the Camera – Teleprompter Setup

How to read a script while looking at a camera

Let’s face it – not all of us are comfortable speaking in front of a camera, especially when there is no script.

This is where teleprompters come in.

How to Read a Script While Looking Into the Camera – Teleprompter Setup

Teleprompters allow you to read your script while looking at the camera at the same time. In the video below, I’m going to share with you my favorite teleprompter hardware and software, how they work and how to set up your own system.

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Authentic West Films
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