My video journey started when Beta was a type of videotape, not a version of an app.

Brighton West First Video CameraI grew up in Milwaukee Wisconsin, and my father loved (still loves) technology. To the right is a photo of my (as an adult) with the first video camera I ever used. Yes, my father still has that camera collecting dust in the basement. Not long ago, I focused all my energy on building a business helping people create videos. There was a bit of evolution, but I realized that professional coaches (life coaches, executive coaches, etc.) were my favorite clients – and they were getting the most inspiring results.

I think of everything in life as a lesson. Below I talk about how I learned about the power held by people that are willing to appear on camera.

The guy behind the camera does all the work, and the one out front gets all the glory.

Brighton West HeadshotThat’s a lesson I learned (the hard way) when I made the webseries Vancouvria.  This was a locally popular web series in Portland Oregon.  The problem was that all the media attention focused on the lead actor.  Even though I conceived the idea, wrote the scripts, produced, directed, filmed, edited and promoted the series, I wasn’t the one getting the credit – because I was on the wrong side of the camera.

For 20+ years, I’d been making videos, but always behind the camera.  Maybe I’m a slow learner, but at least I figured out that the person in front of the lens gets all the attention.  And for many of us – attention leads to more clients, better reach for our message and more opportunities.

So reluctantly I turned the camera around.

My Kickstarter Video

This is me in my Kickstarter video – just the second time I’d been on camera! The first time was as an extra, blurred out in the background of a scene when an actor didn’t show up for a shoot.

It was quite nerve wracking. I had produced five episodes of Vancouvria and I wanted to make another season. But I couldn’t keep putting my day-job-salary into my evening/weekend endeavors. I need to raise money. Enter Kickstarter. But to be successful at Kickstarter, I would need to appear on camera making a plea for contributions. It took me close to 3 hours and countless takes. I sat in my backyard with my camera on a tripod and spoke to the camera. And I blinked. A lot. My wife told me it wasn’t distracting, but I was self conscious – and I kept recording and watching and recording and watching until I came up with the video you see here.

Being on camera is different than being behind it.  But I slowly improved and I’ve now established myself as a YouTube marketing expert – because I turned the camera around.

Fred Armisen and Scott Weidlich

Fred Arminson and Scott Weidlich from Portlandia and Vancouvria.

So I want to help you turn around the camera (or turn it on for the first time.)  I’ve been through this and can help you as I know what you’ll be experiencing as you learn.

I look forward to helping you grow your business with online video!





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Authentic West Films